A web-only commercial for a TV show? Based on a TV-only commercial? (PC vs Mac)If you weren't already convinced of the importance of the web in getting information to "the masses," here's another example:
The Mathematician and the FBI Agent
Because of the Writers Guild strike which resulted in a hiatus of new episodes, CBS wanted to let viewers know that there are new episodes coming. As they chose the web for their distribution channel, though, you have to wait through a commercial to get to the commercial . . .
Fortunately the video is pretty cute, so it's worth the wait.
(I have a soft spot in my heart for this show . . . when we did the Teen Math Challenge a couple of years ago, the producers sent autographed scripts to give to the participants.)
Currently Reading: "Harvard Mandates Open Access [for faculty's scholarly works]" Library Journal 3/15/08
Currently Listening To: "Like a Star" Corinne Bailey Rae
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